WilldooIT appoints Daniella Burns as GM to drive next phase of ERP and AI innovation

7 August 2025 by
BK Low

Dani Burns, GM of WilldooIT (L), Dimitri Margaritis, CEO of PNORS Technology Group (R). 

WilldooIT today announced the appointment of Daniella Burns as General Manager. Daniella (or Dani as she prefers) brings extensive international experience in product development, organisational transformation and service delivery across three continents.

Dani joins WilldooIT at a pivotal moment as the company expands its Odoo ERP capabilities and explores artificial intelligence-powered solutions to deliver enhanced operational efficiencies for clients. 

"We are thrilled to welcome Dani to our leadership team," said Dimitri Margaritis, Group CEO of PNORS Technology. 

"Her proven track record of turning complexity into momentum, combined with her customer-first leadership approach, makes her the ideal person to guide us through our next phase of growth and innovation," he added.

Strategic leadership for complex challenges

Dani is recognised for her clear, customer-focused leadership style and demonstrated ability to build and scale high-performing teams. Her international experience encompasses successful transformation initiatives across diverse business environments, providing valuable perspectives that will be instrumental in unlocking WilldooIT's full potential.

"WilldooIT has a strong legacy in ERP, deep Odoo knowledge and bold goals for the future," said Dani. "My focus will be on unlocking our next chapter of growth by deepening our customer partnerships and backing our people to do their best work."

4-pillar growth strategy

In her new role, Dani will concentrate on four key strategic areas:

  • Strengthening customer partnerships: Deepening relationships with existing clients while expanding WilldooIT’s brand as Australia's first and most trusted Odoo ERP partner.
  • Scaling ERP and Odoo delivery excellence: Refining service delivery models to meet growing demand while maintaining quality standards.
  • Driving operational clarity: Implementing frameworks to enhance internal coordination and team alignment.
  • Embedding continuous improvement culture: Formalising innovation processes to keep pace with rapidly evolving ERP technologies.
Transformative growth at perfect timing

Dani joins WilldooIT during an exciting phase of growth. The company has established itself as a leader in Odoo ERP implementation and support and is now exploring opportunities to deliver even more value to their clients.

This evolution represents a strategic advancement beyond traditional ERP services, focusing on enhancing how customers leverage their Odoo systems to drive operational efficiencies, make data-driven decisions, and improve bottom-line performance.

Welcome to the team Dani!